This information is a start to the systems we will implement on our journey together,

Making sure that we are speaking the same language will insure decisions made and ideas created align to some degree and prevent as many hurdles as we can.

North Star Alignment

Brand Identity

Business Name

How would you describe Verity Construction's current brand identity? What parts would you like to change and which would you like to keep?

Who is your ideal client? Can you share details about their demographics and preferences?

Are there any specific competitors you admire or want to differentiate yourself from?

WEBSITE

What key messages or emotions would you like your website to convey?

Are there any additional features you would like to implement on your website?

Are there any specific projects or services you would like highlighted on your website?

Content Creation

ACTION ITEM: Please begin to curate a list of testimonials or client stories to go over on our first meeting.

What processes are unique to Verity? What is something you are proud to say you do right? This could be a system or process we could emphasize with marketing material.

Social Media

Are you ok with any frequency of posting on social media?

Please list some creators whos content you watch in your industry

SEO - Please upload the TWO most recent SEO results below

Visual Identity

What type of client would you like to AVOID speaking to where it applies with content?

EX. 2 bedroom homes, apartment building, etc...

What milestone/projects/ or services would you like to focus on for the first quarterly brand video?

Could you provide links to any videos you like in your industry?

Could you provide links to examples of videos you dislike if it applies?

Vision and end Goals

What does success look like for the first qarter by March 31st?

Are there any longterm goals we should consider while creating content that you can think of?